Weed is awesome, and writing about weed is pretty awesome, too. Of course, just because it’s awesome doesn’t mean it’s easy or that anyone can do it — but there sure are a lot of people trying. If you want to make good money writing about marijuana, you’re going to have to up your game to outpace the competition. Some of the best ways to make more money writing about weed are to focus your attention on a specific area in the cannabis industry and to get yourself certified. Here’s how to do it:
Focus on Your Niche in Cannabis
Weed writers are in high demand (pun totally intended). Thousands of cannabis companies need marijuana copywriters to create fresh content for their websites and social media platforms and they want specialized writers to make it happen.
Because cannabis encompasses such a broad spectrum of topics, simply being a cannabis writer may not be enough. Grow supply companies may seek growers with years of hands-on experience to develop content for their site, whereas wellness companies may prefer someone with a medical background to complete their work. Dedicating your time to developing focused content can improve your credibility as a writer and your clients’ credibility in their field, as well – two things that make upping your rate worth it for everyone.
Adding Credentials to Your Writer Bio
Clients want to know who you are – what your writing experience is, what your areas of focus are, what you like to do for fun, even – and your bio is the best place to make all of that known. Unfortunately, you have to say it all in less than 100 words which is where your awesome writing skills come into play!
The biggest reason to polish your writer bio with credentials and areas of focus is quite simply so you’ll stand out against the competition. Clients have a lot of contributors to sort through and will decide if you’re worth pursuing within the first 7 seconds of reading your bio. Listing credentials straight away will help clients decide quickly if you’re worth their time and will help justify a higher payrate, to boot!
To create an effective writer bio, choose your words wisely and include qualifications predominantly at the beginning. List credentials like educational courses and certification programs along with your specific area of focus then leave something about your personal life at the end if you have space.
Adding Credentials to Your Bio
Credentials are important, but honesty is more important. Though you don’t want to include anything in your bio that is untrue, it’s totally fine to beef up your bio by adding credentials as you do. You can do this in a number of ways, university being the easiest. If you’ve got any sort of English or journalism background, mention that first.
Another way to add credentials to your writer bio is to become certified. We recommend hitting up the HubSpot Certification Programs where you can certify in things like Content Marketing, Inbound, and Email Marketing. Completion of each free certification program gets you a certification badge, a higher listing on our “Contributor” page, and more money in your pocket as you increase your rates. Not only that, certification programs will help you increase production efficiency so you can create solid content faster thus increasing your turn-around rate (and client appeal), too.
Finally, improve your credentials by simply writing. Write daily; whether it be a list of pitch ideas, journal entries, or assignments and blog posts, just write. This will improve your flow, keep your brain active, and help you develop solid writing habits. When possible, write about topics in your niche to have published on our Contributor Blog. The point is: the more you write, the better you’ll get at writing. The better you are, the faster you can produce solid content, the more clients you will acquire, and the more money you will be able to charge those clients. It’s a cycle that can start out slow, but can net a huge reward if you stick with it.
Writing online is a legitimate way to generate income at home. But, writing content that clients want to pay for (and pay well for, at that) is something that takes a good amount of effort. If you would like to learn more about becoming a solid cannabis content writer, contact us to learn more or follow us on Facebook and Twitter.
Do you have any tips to improve your worth as a writer? Share them below.