When it comes to writing content, the most important goal should be to write something of high quality. This refers not only to the style in which the content is written, but also to the information that it’s providing to the reader. This may seem obvious, but many blog posts are written solely for SEO purposes. While optimizing your content may help drive traffic, it won’t help you capture leads.
To write high quality content, one of the main rules to follow is to avoid fluff. Fluff is the use of words and sentences that don’t add anything informative or helpful to your content. If you can delete a word or sentence without affecting the flow or message of your content, then it’s most likely fluff. The following are five tips to help you avoid redundancy and ensure a high quality piece of content:
Limit adjectives and adverbs
It’s hard not to fall into the trap of using descriptive adjectives and adverbs. For example, “a free gift.” The use of the word “free” is redundant because gifts are free by definition. The use of “very” also tends to be redundant. Avoid redundancy by using adjectives and adverbs like these.
Keep your sentences short
Short sentences are easy to read. They make it easy for readers to understand your message. Long sentences are often repetitive and unclear in their intent, not to mention much more difficult for readers to scan over. Break your sentences down into shorter sentences whenever possible. If the sentence is long because it includes a list, consider breaking it apart into bullet points.
Don’t use obscure words
Showing off your intelligence or your knowledge of how a thesaurus works won’t help improve the quality of your content; in fact, it could hurt it. If you’re using longer, lesser known words, there’s more of a chance that your readers will have no idea what they mean. If they don’t know what the words you’re using mean, then your message won’t be getting across.
Don’t pad your word count
Trying to reach a certain word count is going to result in fluff. For example, say you’ve written a 450 word post but want to reach 500 words. There’s a good chance that the 50 words you add on are going to be unnecessary. This is called padding and it will hurt the quality of your content. Any content that is unnecessary is going to make the piece more difficult to read by making it more boring.
Always review and revise
Go through your content and make sure that it’s readable. Some of the questions you should ask yourself include:
- How easy was it to scan? – A reader should be able to scan your content to get a general idea of what it’s about. If your content is a giant wall of text, scanning is impossible.
- How concise was it? – If any of your content feels like it’s dragging in places, tighten it up.
- What was the message? – If the message is unclear, then your content has problems. Review the previous tips and make sure you follow them to avoid redundancy – this should help make the message more clear.
- Was it boring? – If your content couldn’t even hold your own attention, then there’s probably a lot of fluff that needs to be cut out.
Avoid redundancy when writing your content. Redundancy results in fluff, which hurts the quality of your content. Your content should be clear and concise to ensure that your readers not only understand your message, but don’t get bored while reading.
Do you have any writing tips you’d like to share? We’d love to hear them.