Depth Versus Fluff; Making Every Word Count

When it comes to writing content, the most important goal should be to write something of high quality. This refers not only to the style in which the content is written, but also to the information that it’s providing to the reader. This may seem obvious, but many blog posts are written solely for SEO purposes. While optimizing your content may help drive traffic, it won’t help you capture leads.

To write high quality content, one of the main rules to follow is to avoid fluff. Fluff is the use of words and sentences that don’t add anything informative or helpful to your content. If you can delete a word or sentence without affecting the flow or message of your content, then it’s most likely fluff. The following are five tips to help you avoid redundancy and ensure a high quality piece of content:

Limit adjectives and adverbs

It’s hard not to fall into the trap of using descriptive adjectives and adverbs. For example, “a free gift.” The use of the word “free” is redundant because gifts are free by definition. The use of “very” also tends to be redundant. Avoid redundancy by using adjectives and adverbs like these.

Keep your sentences short

Short sentences are easy to read. They make it easy for readers to understand your message. Long sentences are often repetitive and unclear in their intent, not to mention much more difficult for readers to scan over. Break your sentences down into shorter sentences whenever possible. If the sentence is long because it includes a list, consider breaking it apart into bullet points.

Don’t use obscure words

Showing off your intelligence or your knowledge of how a thesaurus works won’t help improve the quality of your content; in fact, it could hurt it. If you’re using longer, lesser known words, there’s more of a chance that your readers will have no idea what they mean. If they don’t know what the words you’re using mean, then your message won’t be getting across.

Don’t pad your word count

Trying to reach a certain word count is going to result in fluff. For example, say you’ve written a 450 word post but want to reach 500 words. There’s a good chance that the 50 words you add on are going to be unnecessary. This is called padding and it will hurt the quality of your content. Any content that is unnecessary is going to make the piece more difficult to read by making it more boring.

Always review and revise

Go through your content and make sure that it’s readable. Some of the questions you should ask yourself include:

  • How easy was it to scan? – A reader should be able to scan your content to get a general idea of what it’s about. If your content is a giant wall of text, scanning is impossible.
  • How concise was it? – If any of your content feels like it’s dragging in places, tighten it up.
  • What was the message? – If the message is unclear, then your content has problems. Review the previous tips and make sure you follow them to avoid redundancy – this should help make the message more clear.
  • Was it boring? – If your content couldn’t even hold your own attention, then there’s probably a lot of fluff that needs to be cut out.

Avoid redundancy when writing your content. Redundancy results in fluff, which hurts the quality of your content. Your content should be clear and concise to ensure that your readers not only understand your message, but don’t get bored while reading.

Do you have any writing tips you’d like to share? We’d love to hear them.

Creating Cannabis Content for Inbound Marketing Purposes

When crafting a blog about cannabis for a client, make sure it not only satisfies the desired topic, but it properly promotes the client’s business to help boost readership potential. It is up to you and the quality of your content as to whether these visitors turn into repeat readers, but with the help of inbound marketing, you should be able to bring in more visitors for your clients.

It’s important to understand the process of inbound marketing and how to implement it within the cannabis material you craft.

What is Inbound Marketing?

Traditional marketing requires extensive effort as marketers seek out new customers and readers. Inbound marketing is different. In inbound, the leads come to the website through searches, social media shares and email newsletters. The higher the quality of content and the more direct articles are for inbound purposes, the greater the return a website owner receives and the more likely they will hire you on for future cannabis posts.

Inbound marketing is all about properly formatting and developing your articles while improving search engine rank. By utilizing search engine optimization, you improve the website ranking by increasing the number of potential readers. While it is up to your client in how they use the content, it is up to you to create material that is attractive for to their specific needs.

How to Craft Great Articles for Inbound Marketing Purposes

Creating the perfect content for your client depends on what they’re looking for. If they set up specific parameters you need to follow, there isn’t much you can do about it other than possibly recommend a few changes, but ultimately it is up to them on what they want. Nevertheless, there are a few things you can do to assure your content goes over well with potential clients.

First and foremost, remember to properly use the keywords for your search engine optimization to help bring visitors to the content. Chances are, your client will give you a specific keyword or phrase to use which should be used within the context of the post — do not stuff your article with keywords!  Search engines are able to pick up keywords better now than ever before so it if feels forced, the blog post won’t receive the desirable boost in SEO.

Keyword placement is important, too. Keywords should appear once or twice every few hundred words within the body of the blog post. They should also appear in section headings and in the title to help readers gain a better understanding of the initial topic and to help search engines scan the title and section tags. All of this plays an important role in perfecting inbound marketing.

How and When to Cite (Credible) Sources

Citing credible sources can prove to be a powerful tool for your blog. Using statistics and quotes instantly positions your website as one readers can rely on. However, you need to know how and when to cite credible sources, otherwise it loses its authenticity, credibility and it may infringe upon copyright material as well. By using this easy to follow guide, you’ll have a better understanding of how and when to cite credible sources.

Identifying Credible Sources

First, you need to understand how to identify credible sources. Simply picking out material you’ve found online is not going to suffice. In fact, the vast majority of information you find online, posted on social media or cited is actually a faulty, inferior source.

First, think about whether or not the author of the content is an expert in the field such as someone with a higher-level degree like a P.H.D. Published, peer reviewed journals are an excellent source of credible information.

Beyond the bibliography of the author, consider the publication date. Ideally, the closer to date you write your content the better. This is true especially with statistical information.

When to Cite Sources

So when exactly do you need to consider citing credible sources? If you are writing information as fact and it is not a readily known fact, you need to cite the information. For example, you can say a marijuana plant is green. This is a well known fact. However, if you state the desirable temperature for growing a specific strain of cannabis, you need to cite the information.

Secondly, if you are using statistics and other facts from a publication or website, you should cite your source instead of passing the research off as your own.

Third, if you are directly using a quote or other written material from another author, you need to attribute the original author. Failure to attribute credit to the original source can result in anything from a request for the material to be removed (most likely) all the way to a lawsuit.

Citing Credible Sources

Citing sources on your blog is a bit different than how you might source an author in an educational paper. You don’t necessarily need to use APA, MLA, Chicago, Harvard or any of those other formatting and sourcing styles. After all, this is a blog and you’re writing it to both have fun with it and to inform your readers. Plus, the magic of the Internet is you can instantly connect your blog to the source material. With that said, there are a few basics you need to follow when citing credible sources.

For starters, if you are using statistics, make sure to include the original author’s name and even the publication journal. For example, instead of saying “50% of marijuana users…” you want to say “according to John Smith of the New York Times, 50% of marijuana users…” This not only attributes the original author, but it instantly gives you blog more credibility.

Be sure to include a hyperlink to the original source material  by highlighting pertenant anchor text (like “John Smith of the New York Times”) and inserting the source link into it using the hyperlink button in your text editor.

Using authentic, credible sources is an excellent way to educate your readers while showing clients how trustworthy your research has been. When you constantly produce quality content from credible sources, your clients — and everyone else on the internet reading your stuff — will thank you.

Why a Niche in Cannabis is So Important

The cannabis industry is booming. The excitement and potential surrounding the industry tells it all. Everyone now wants to write and read about Marijuana; if you are a cannabis writer, this is the perfect time to promote your blog and achieve your dream viewership. The secret lies in mastering your niche and making the best out of it.

How do you make the best out of your niche?

Develop a Good Flow

‘Cannabis’ topics are widely read by people from all walks of life. Some read them out of curiosity while others want to learn more about cannabis. A fluent language, positive attitude and a deep knowledge of the specific topic is all a cannabis blog needs. To remain competitive in cannabis writing, research the topic you’ve chosen, articulate your ideas coherently, and never forget to cite your sources.

Be Consistent

Updating your cannabis writing blog consistently increases its relevance, hence attracting wide readership. Your readers will always be back to check if you’ve written new content. Once they realize your passion in writing goes beyond owning a blog, they’ll certainly be your fervent visitors.

Produce from Your Passion

Cannabis in and of itself is a niche, yes, but if you really want to be successful in the industry, you should narrow your focus to something specific to your passion. Do you love the culture? Do you stay up-to-date on the latest news and trends? Perhaps you’ve found your passion through cannabis cultivation? Whatever your focus, claim it proudly and write about it often. There are companies that need your specific area of expertise so grab the bowl by the carb and go.

Mastering your niche takes time and persistence. The secret lies in writing what people want to read. Venture into research to find the specific content that excites your readers. Your specific cannabis niche could include things like cultivation, business, law, manufacturing, health, DIY, trends and culture just to name a few. But wherever you choose to turn your focus, you should be able to find paying clients interested in your niche and your unique perspective so don’t give up! Your career in cannabis writing is just beginning. Are you ready to get started? Login and upload your next piece today or apply to become a contributor.


We have something exciting in store for you!

Do you love weed? Love it so much that you find yourself writing about it, snapping photos of it and sharing everything you can about it? You do? Well then why not make a little money from that? We’ll show you how.

What is Cannabis Content?

Cannabis Content is a content marketplace designed to help cannabis consumers (that’s you!) sell creative ideas to businesses in need of content. We’ll help you learn how to develop strong content, offer advice on ways to make your content stronger, then give you a place to put it up for sale. Name your own price and keep a percentage of the proceeds.

Why Cannabis Businesses Need You

Cannabis businesses need content to promote their website, commonly referred to as “inbound” or “content marketing”. They will use this content in a number of ways including social media or search engine optimization, and require a constant supply of fresh, relevant content to make it a success.

That’s where you come in.

You’ve already got the passion, you’ve already got the computer and with a little time and effort, you can tap into your creativity to produce amazing content that is both fresh and original — we’ll help you add value where it belongs.

Do you want to work in the canna-biz? Apply today to get started on your cannabis industry journey.

Cannabis Content. Weed love to help you succeed.



Finding Content for Your Cannabis Business Website is About to Get a Lot Easier

Fresh content is a powerful force on the internet. Cannabis businesses can use content to drive traffic, increase brand awareness, develop strong customer relationships and establish themselves as authorities in the industry.

But developing strong content on a regular basis is difficult as is finding quality, reliable contributors. But not any more!

At Cannabis Content, we bring content to you, developed by contributors who have a passion for pot and a desire to bring that passion to life. You can purchase pre-written content for immediate availability or contact your favorite contributor to request custom content within a few weeks.

Your ideal audience is already on the internet, we’ll just help them find you.

Cannabis Content; weed love to help you succeed.

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