Being a marijuana copywriter is an amazing job but it’s not as easy as toking on a doobie and writing about your high. If you want to make good money as a copywriter for MMJ, you’re going to have to up your game to outpace the competition. Some of the best ways to make more money writing about weed are to focus your attention on a specific area in the cannabis industry and to get yourself certified. Here’s how to do it:
Focus on Your Niche in Cannabis
Marijuana copywriters are in high demand (pun totally intended). Thousands of cannabis companies need marijuana copywriters to create fresh content for their websites and social media platforms and they want specialized writers to do it As a copywriter for MMJ, you are in a unique position to sell yourself to a very desperate client base.
Because cannabis encompasses such a broad spectrum of topics, simply being a cannabis writer may not be enough. Therefore, we strongly encourage our writers to focus on a specific niche within the cannabis space. For example, grow supply companies may seek growers with years of hands-on experience to develop content for their site. Conversely, wellness companies may prefer someone with a medical background to complete their work. In both cases, focused niche writers are the best option for these cannabis businesses. By focusing your copywriting for MMJ on a specific niche topic, you can improve both your credibility as a writer and your clients’ credibility in their field.
Add Experience to Your Marijuana Copywriter Bio
Clients want to know who you are – what your writing experience is, what your areas of focus are, what you like to do for fun– and your bio is the best place to showcase it all. Please note, though, that an ideal biography length is less than 100 words. Fortunately, you’re an awesome writer and can totally pull it off.
The biggest reason to add your experience and areas of focus to your bio is to stand out. Clients have a lot of contributors to sort through and will decide if you’re worth pursuing within the first seven seconds of reading it. Listing your experience straight away will help clients decide quickly if you’re worth their time and will help justify a higher pay rate, to boot!
Another way to add credentials to your marijuana copywriter bio is to become certified. We recommend hitting up the HubSpot Certification Programs where you can certify in things like Content Marketing, Inbound, and Email Marketing. Completion of each free certification program gets you a certification badge and more money in your pocket. Not only that, certification programs will help you increase production efficiency, too. This can help you consistently create solid content faster thus increasing your turn-around rate (and client appeal).
To create an effective writer bio, choose your keywords words wisely and include qualifications predominantly at the beginning. List credentials like educational courses and certification programs along with your specific area of focus then leave something about your personal life at the end if you have space.
Make Yourself Known
You are a copywriter for MMJ. As such, you must position yourself in places where leads are most likely to find you. To do this, actively share your content across social media sites like LinkedIn, Facebook and Twitter. Create posts, share links in comments, and engage in conversation that proves you know your stuff.
Guest posting on other publications with a link back to your profile page also increases visibility. It does this in a few ways. First, the more websites that publish your name, the greater your search engine visibility and (hopefully) the better your reputation. Second, backlinks to your page show search engines that your website is worthy of a solid search engine rank.
Becoming a copywriter for MMJ is a legitimate way to generate income at home. But, writing content that clients will pay you well for is something that takes a good amount of effort. Contact us to learn more about becoming a marijuana copywriter or follow us on Facebook and Twitter.
Do you have any tips to improve your worth as a writer? Share them below.