CBD Advertising is one of the most important things companies can do to set themselves apart from the competition in 2020.
Even though CBD is yet to gain mainstream acceptance, CBD businesses are not exempted from the usual struggles experienced by other businesses. If anything, they have greater mountains to conquer, especially when it comes to marketing their products in a competitive yet nascent industry.
CBD Marketing involves many roles and functions, advertising is but one of them that costs money. In the 21st century, there are some cheaper approaches that a business could take to further their marketing efforts. This includes using free social media channels to inform their customers on what is going on, sending emails, and at most trying good old text message marketing.
Why CBD Advertising is Important for Small Business
If you work in the marketing department of any company you have probably had this quote by Henry Ford:
“Stopping advertising to save money is like stopping your watch to save time.”
What is dirt cheap is most probably crowded out by all and sundry. How do you expect your business to stand out when you are doing what everyone else is doing effortlessly?
Perhaps CBD businesses are shying away from top-dollar advertising because they are not aware of the potential benefits they stand to reap. If you happen to be one of them, perhaps you need to hear this:
“When chewing gum ads started showing ads where people were chewing more than one gum at a time, the sales doubled instantly”.
Why did this happen?
The answer lies in the power of advertising. People can do almost anything when convinced that it makes sense, nevermind if it doesn’t!
Here are 5 Reasons Why CBD Advertising is Important
1. The CBD market is expanding rapidly
The global CBD market is projected to hit $20 billion by 2024. This is exciting news for any CBD seller as it means that there is increasingly more money to be made. The simplest way to position your CBD Company is to get the word out there through advertising.
2. The CBD market is flooded with CBD sellers
This may sound like a bummer, but it isn’t. This is just a show of the perceived potential in the CBD market. However, the next thing that is bound to happen is the “survival of the fittest” phenomenon.
To position your CBD business to exploit this opportunity you will need to amplify your voice by amping your CBD advertising efforts.
3. Advertising helps businesses target ideal customers
Proper advertising focuses your message to a specific clientele. For example, advertising through Facebook paid ads will provide you with the specific leads that you can easily convert to sales. Paid advertising makes it possible for CBD businesses to target certain demographics and criteria that match their clientele.
4. Advertising helps to build the business image
Believe it or not, when it comes to CBD, image is everything. As much as CBD has significant therapeutic benefits, a good number of potential consumers will try it out for the first time because of the hype associated with it. This translates to; the flashier your CBD advertising appears, the more likely it will draw the right attention.
A well-branded advert speaks volumes on “how well a company is doing.” That’s just how consumers view it. And consumers like being associated with brands that appear to be doing well.
5. Advertising ensures results
One might ask, how so?
Where money is involved, results will always be pursued. Businesses that don’t invest in their marketing efforts have nothing to lose when no results are produced. On the other hand, when money is spent on marketing efforts the whole business will stay awake to make sure that their efforts are rewarded.
As earlier alluded, penny-pinching on CBD advertising is counter-intuitive for any business.
Whether you are in the CBD business or looking to venture into the market in 2020, you should think again in case advertising was not on your radar.
Once you have your ads up and running, ensure that you remain laser-focused on your strategy, measure leads and conversion and respond to data analytics. There is lots of money up for grabs!
Final Thoughts About CBD Advertising
Your CBD company is facing some strict competition. No worries, though! With some careful planning — and plenty of fresh, relevant content — your CBD business can easily establish itself as a leader in the CBD industry.
Contact us to learn how Cannabis Content can help you with your CBD advertising efforts with affordable, targeted CBD content.