Quality cannabis copywriters are an important part of any marijuana marketing strategy. Effective content marketing goes beyond just hiring an experienced writer. You must ensure that the writer has bought into your brand vision and can articulate it in every piece that leaves their keyboard and gets to your audience.
This article breaks down the process of on-boarding cannabis copywriters successfully. In the end, you should be confident in your hiring skills and be able to get it right the first time.
Develop a Buyer Persona for Cannabis Copywriters
A buyer persona is a term that is currently on the radar of copywriting. But what does it exactly mean?
A buyer persona is the personification of the ideal customer at which your content is targeted. A buyer persona should include all information regarding who they are including their age, shopping patterns, pain points, and so on.
Understanding the buyer persona will help you find the right tone for your article. It will also help you plan the content calendar to match the time that your intended audience is most likely to be online.
Promote the Development of Original Content
It’s much easier to have cannabis copywriters rewrite articles. However, Google favors original content that adds value to what is already available on the internet.
Your cannabis copywriter can develop original content by reading and researching the topic thoroughly. They can look at studies, conduct interviews, and do their research to come up with original articles.
Don’t worry if you can’t produce original content daily, though. Instead, try to provide valuable information that can rank higher on SEO.
Help Cannabis Copywriters Develop Strong Headlines
This cannot be overemphasized as it is the make or break of your article. The headline of the article will determine whether your article gets viewed or not. Regardless of how great your content is, if the headline is weak, no one is going to read it. This article does a great job of explaining how to develop strong headlines that your readers are most likely to click.
Instruct Your Weed Writer to Use CTAs
A call-to-action, or CTA, gives the readers actionable steps to take after reading your content. CTAs increase engagement, reduce bounce rate, and give you the option of adding user-generated content to your site. A great way to implement a strong CTA is to encourage readers to take action on what they have just learned. You may also probe readers to share ideas and thoughts on the matter you have just discussed. This keeps the conversation going and ensures that the readers are looking forward to the next article.
Include High-Quality Visuals
Visuals help captivate the readers’ attention, especially when the content is long. You can use free images from sites such as Pixabay or Unsplash, or pay for images on sites such as Canva or Shutter stock.
Another option is to source videos to include in the article. This not only provides a break from the monotony of reading long articles, but also reduces the bounce rate as they encourage a longer stay on your webpage.
Ask Cannabis Copywriters to Update Old Blogs
Search engines prefer content that is up-to-date. However, information is always changing and evolving. As such, you must reflect updated information on your website. Consider adding words, images, or infographics to make your content more appealing both for humans and search engines.
Use these tips to help your cannabis copywriter move your blog from being average to being top-rated. Try them and let us know how they help your website improve its search engine rank.