Social Media Best Practices for Cannabis Business
Social media best practices are not all about existing online, but instead engaging online authentically and strategically. In fact, over 70 percent of businesses across various sectors leverage social media to market their products and services in the digital age.
But how many of these businesses can boast of realizing their social media objectives? Sadly, most of them use social media because their competitors are using it, and it has become the norm. However, without adhering to social media best practices for the cannabis business, it is hard to achieve your goals.
For businesses that thrive on social media, it is rewarding. As you may have guessed, a whopping 73 percent of marketers say social media is incredibly fruitful. Here are six best social media practices to help you make the best use of your cannabis social media marketing campaigns.
Social Media Best Practices for Cannabis Business
Always Start with a Social Media Strategy
There are numerous elements of social media you should put in place to steer your marketing campaigns. Nevertheless, without a proper social media strategy, you stand little chance of winning the social media race. Posting aimlessly during your free time (or just when you feel like it) will not take you far.
A social media marketing strategy will enable you to strategize a social media campaign. It empowers you to come up with campaigns centered on your cannabis business. Additionally, it allows you to keep track of your social media return on investment (ROI) and other general outcomes.
To build an effective social media strategy for your cannabis business, you should consider these points:
- Write your social media marketing goals.
- Come up with a plan on how you will achieve these objectives.
- Choose your social media channels.
- Have a social media content calendar.
- Choose your social media tools.
- Lay down the time for your social media campaigns.
- Have a system to track results.
By considering all these crucial points, you will create a strong social media strategy to help you maximize your social presence and positively influence your outcomes.
Research and Understand your Ideal Audience
Striving to please everyone on social media implies you may satisfy no one. In fact, it is essential to know your audience so you can develop useful content that benefits them. When you adequately research your target audience, it becomes easier to acknowledge their needs and create content that they can relate to. For example, you should know about your target audience’s age, location, needs, income, and more.
To get this information quickly, you can leverage social media metric tools. For instance, Facebook Audience Insights will show you the demographic data of your Facebook followers.
Post Valuable Content Regularly
Without regular content, it is hard to stir interactions with your audience. Besides, you may end up losing followers. But remember, posting content extends beyond the quantity factor. Posting valuable content helps to foster trust with your audience and better interact as a community. Indeed, regularly publishing content is by far one of the most important social media best practices for cannabis businesses.
If you lack adequate capital or time to create articles and videos daily, you can leverage content curation to compete well with your competitors. Content curation means sharing valuable content from reputable and non-competitive cannabis news outlets to engage your audience and keep them updated on industry news.
Respond to Complaints Promptly
Mostly, when customers have complaints about your products and services, they share them online. If you handle these complaints carelessly, your business’ public image may become damaged beyond repair.
According to a recent Lithium survey, 53 percent of customers expect business owners to reply to their tweets within sixty minutes—the percentage increases to 72 percent in a complaint.
How fast you respond to complaints and inquires could foster or destroy your relationship with your customers. If possible, get a social media management tool that monitors all your social media engagement and mentions to see them promptly and respond in time.
Do not Show Cannabis Consumption
As you execute your social media marketing campaigns, try to avoid showing people consuming cannabis products. Many cannabis businesses have had to learn this lesson the hard way. If you adhere to this practice, you will avoid falling into the temptation of trying to make sales instead of educating your audience.
Set Age Restrictions
In highly regulated industries like cannabis, social media marketers must comply with the rules and regulations of the game to avoid being at loggerheads with the authorities. One of the cannabis rules that businesses should observe is knowing the age bracket of their target audience and setting age restrictions. Remember, always avoid marketing their products to children below 18 years.
Final Thoughts on Social Media Best Practices for Cannabis Business
Like other marketing campaigns, social media has standard best practices to achieve the desired outcomes. Use the above techniques and implement them in your social media activities. Certainly, they will help you maximize your online presence and establish your goals.
Cannabis content marketing plays an integral role in the marijuana business. Cannabis Content links cannabis content creators with cannabis businesses that need content marketing services. We fill the demand for both valuable content and skilled personnel via our marketing website.
Do you have any questions or compliments about social media best practices for the cannabis business? Kindly use the comment section to share your thoughts with other industry experts.