MJ Marketing Tips and Tricks — Since marijuana is still illegal in most states, cannabis businesses face numerous marketing restrictions and obstacles that companies in other industries do not have to worry about. The good news is that these advertising challenges are not undefeatable. The key to successfully advertise a marijuana business is creativity and a clear understanding of cannabis rules and policies. Knowing what other cannabis businesses are doing to market their products is also helpful. Below are six proven cannabis marketing and advertising ideas that comply with local, national, and international cannabis laws.
MJ Marketing Tips and Tricks
Marijuana business owners can implement the following marketing strategies to create mass brand awareness of their cannabis products.
Advertise on Native Ad Networks
Businesses cannot advertise their marijuana products online through most ad networks, including the two biggest – Google AdWords and Facebook. Fortunately, in native advertising, branded messages fit seamlessly into the surrounding online environment and engage audiences without disrupting the user experience. Some native advertising networks offer cannabis businesses digital display advertising placements on popular websites, and some specialize in prohibited products, services, and content.
One example of a native ad network is Traffic Roots, an all-inclusive ad platform built for niche audiences like cannabis, yoga, sports, and more. The platform and is ready for any type of marijuana marketing, including medical marijuana, as well as recreational marijuana advertising. Other native ad networks marijuana companies can use include Outbrain, Taboola, and Mantis.
Use Affiliate Marketing Strategies
Using affiliate marketing is one of the marijuana marketing tips and tricks business owners can employ. Affiliate marketing is a marketing strategy whereby an online retailer pays a commission to a website for sale or traffic made from its referrals. Companies can also use blog content marketing by partnering with a cannabis blogger who has influence to establish an affiliate marketing program.
Use Facebook Groups
Facebook has repealed its ban on cannabis-related pages and search results due to the legalization of cannabis in the United States and Canada. Using Facebook groups with high quality and relevant cannabis content promotes engagement and conversation among group members. Marijuana business owners can post content that educates cannabis users on their products and provide expert opinions on cannabis products.
Utilize Online and Local Marijuana Directories
Another marijuana marketing tip is to increase online visibility by getting listed in relevant online directories. There are many cannabis online directories, and companies should ensure that they get listed and optimized on as many cannabis websites as possible. There are high chances of a customer finding the business on these directories.
Local marijuana directories strengthen a business’s brand reputation and increase trust with the customers. To be clear, an online directory is a reliable source for users. Online directories also have a customer review section, which should help enhance brand reputation and visibility. Online directories are also a great source for backlinks, thereby providing search engines with a new business URL, which translates to higher credibility.
The company’s SEO strategy and search engine rankings will also improve, increasing search engine ranking and thus, brand visibility. Some local and online directories include Google My Business, Bing Places, Manta, Medical Jane, Yelp For Business Owners, The Dispensary Map, Weedmaps, Leafly, and TripAdvisor.
Email Marketing
Email marketing is one of the most effective marijuana marketing tricks. Businesses can stay in touch with their customers to offer special deals, promotions, and time-sensitive opportunities. Email marketing is the best way to get customers to buy again from a business.
Statistics show that 92 percent of adults who use the internet use email, and 61 percent of adults check their emails every day. Furthermore91 percent of adults in the US like to receive promotional emails from companies with whom they do business. The average ROI for every dollar spent on email campaigns is 42 dollars. It is even better when a company has data on the recipients’ buying habits. They can create special offers right when a customer is likely to need a new product or service.
Inbound Content Marketing
The best inbound marketing strategy for marijuana businesses is Search engine optimization (SEO). SEO helps increase online visibility and branding of a company’s marijuana products. Eighty-one percent of consumers conduct online research to learn more about a product or service before they buy. As such, online visibility must be a priority in a cannabis business marketing strategy.
A marijuana business must publish regular content for inbound marketing. Moreover, the company should create SEO-optimized content that ranks for popular cannabis-related keyword search phrases. The website must also score high in trustworthiness, relevance, and authority to rank on page one of search engine results pages (SERPs). SEO optimized content builds a brand and increases online visibility, which leads to increased sales.
Business owners can also add blogs on their websites. Marijuana blog content must be informational and educational — not just advertising. There are free and paid keyword research tools to find long-tail search queries that the company’s target audience types into search engines from which companies can create new blog topics. The blog content must be long-form and in-depth to be optimized and keep the company’s site relevant.
Final Thoughts on MJ Marketing Tips and Tricks
Marijuana companies need practical marketing tips and tricks to create awareness of their brand and drive traffic to their websites. However, they must also understand the scope of restrictions in the marijuana industry. When advertising companies must lean towards educational CTA’s, avoid images of people smoking cannabis and don’t make direct claims about any cannabis chemicals or products.
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