One of the biggest challenges with promoting yourself in the cannabis industry are all the taboos associated with it. Cannabis is legal in some states, medically legal in others, and outlawed in others still. But to paraphrase:
“Let he who has not toked off the reefer leaf cast the first stone.”
Even with all the uptight, sin-ridden, “gateway” baggage which follows cannabis to this day in some circles, more and more avenues are opening up. Whether you’re behind the counter or you’re commercially involved in cultivating and selling the plants or you’re dealing in hydroponics or you’re simply trying to raise awareness through your editorial/informational scribing, there is a hunger to find out what is going on with cannabis. So promoting yourself in the cannabis industry is what people need to begin plotting for now.
Whether you are selling soil, lights, plants, herb, or information you need to set yourself apart from the competition. You are also not always going to be able to know who is gunning for your customers. Just like politics, in the beginning all of your business is going to be “local” so you should start with the cannabis competition in your direct area. But then be warned, as the acceptance of marijuana grows and becomes more widespread, you are going to face challenges from much bigger conglomerates. Luckily for you at this stage in the game, most multinationals are still pawing at the marijuana industry. So if you embrace your place full on, you will establish yourself as a leader for sure!
It’s also important to develop a strong network of connections; few have gotten anywhere alone. When you develop a strong network of connections within the industry, you will become the de facto name which comes to everyone’s lips when talking about your particular brand of business. Building up others is a strong means to building up yourself and is an essential component to building your brand and promoting yourself in the cannabis industry.
In the same way McDonald’s golden arches are associated with quick and easy food, you want your brand to be an image that people immediately associate with your arm of the pot industry. Creating a timeless image like these is tough and is not something you may even realize in your own lifetime. But by pushing your brand out there to the fore and gaining as much visibility as possible you are not just promoting yourself in the cannabis industry, you are also building up a brand ID for your product and for your business which will hopefully stand the tests of time!
A final thing to concern yourself is search engine page ranking. If yours is the best product in your realm “on the street” but not so much on the web you are going to run into stagnant growth curves. This includes not just SEO page rankings but also video content, blogging content, social media, and even things like Instagram. Attack the business from a variety of angles and draw your brand up!
Positions in the cannabis industry are ripe for the taking. This, of course, means that competition in the industry is high which makes it especially important to set yourself apart from the rest. Fortunately, no matter where you are, you can begin establishing yourself as an expert in the cannabis industry by using basic self-promotion strategies, and you can do so easier by working with Cannabis Content as either a contributor or a client. Sign up to contribute today or check out our storefront to make a purchase.