Finance and the cannabis industry have finally begun to find ways to co-exist in a less of a water meets oil sort of way in the last several years just about everywhere. Even though banking law in the United States has yet to change (because of a lack of federal reform), the intersection of organized finance and the cannabis industry has occurred for good.

The finance and investment sector as a sub-niche of the cannabis industry is only going in one direction.

Up.

Indeed as the cannabis industry becomes more normalized, the intersection of it and the every day world of finance becomes closer. That is why when creating copy about the same, or specialized presentations that involve finance, it is critical to hire a professional to help you.

Whether it is a critical strategic interview, press release or pitch deck, having a background in cannabis alone is not enough to walk the walk. That is why hiring a specialist with an understanding of both fields is also optimal.

Finding A Good Freelance Cannabis Or Hemp Freelance Writer
The cannabis industry has long struggled with the world of organized finance. In large part this is because of the rapidly changing status of the industry since 2014, including the development of medical markets in multiple countries overseas. As a result, the market has matured rapidly, in an environment where most American cannabis businesses still have problems with bank accounts and digital payments.

It is a strange, hybrid, world in other words, and there are very few experts who are knowledgeable about the same and can shape a well-constructed piece that is engagingly informative.

What Is The Overall State Of Cannabis Investment?
Generally, depending on where you are, there have been some interesting moves in a sector (both banking and private equity) which is not only looking for the next big thing, but highly intrigued, even from a distance, at all the drama. There will be more of a serious interest as the industry matures. For this reason, people who can write about cannabis financials with sophistication that comes from the business rather than the cannabis side of the equation, are absolutely required. There are not many of them.

There are also even fewer who understand international markets.

Yes, some big investment banks have now made investments in the sector, and pot stocks trade on public exchanges, but this is still a world where one has to understand new industries, new and changing regulations, and what investors really want to know.

Explaining opportunity in a volatility rich environment is a challenge.

Cannabis Finance Is A Burgeoning New Field
This world is changing. Cannabis companies in Europe can obtain bank accounts relatively easily, even if they grow or distribute the plant directly. Easily being a relative term. It is expensive. However beyond fees and permits, not a big deal.

Even more intriguing, albeit decidedly conservative in their outlook, are the European private pools of equity known as “family offices.” This is a pot of gold that has yet been broadly tapped by the industry, in part because of the risk profile of the sector (so far). However give it time, if not consider a well-qualified cannabis writer to give your approach a little shine?

Being able to explain your story in a way that makes sense to conservative investors (globally) is one of the best ways to attract investment in the first place. That is true of any PR you create, let alone free press. However people with a background in finance and cannabis also know how to tell the story in a way that is believable.

Writing About Hemp Investments
Hiring a freelance writer to communicate about your company in the hemp industry from a financial perspective is almost a required mandate at this point in time. There are very few people who understand the hemp market, to begin with, let alone the regulatory landscape now that the Farm Bill has changed the equation.

Hiring a specialist who can bring an up to date understanding of market dynamics, at minimum, is essential. The public, if not stockholders are tired of the latest and greatest claims about an industry that has certainly, both north and south of the Canadian border, seen more than its fair share of knocks in the past 18 months.

SEO Is The Name Of The Game
Beyond banking, “traditional” online advertising is also still off the map and is likely to be for the next several years (at least). Starting with the fact that Google cannot sell the world “cannabis.” To anyone.

For that reason, good SEO strategies, as well as savvy writers who know their niche, are vitally critical to anyone who wants to increase their search engine rankings as well as overall visibility.