Build Your Cannabis Brand with Content Marketing

personal branding, business marketing, advertise, sell yourself, inbound marketing, how to build your brand

One of the biggest challenges with promoting yourself in the cannabis industry are all the taboos associated with it. Cannabis is legal in some states, medically legal in others, and outlawed in others still. But to paraphrase:

“Let he who has not toked off the reefer leaf cast the first stone.”

Even with all the uptight, sin-ridden, “gateway” baggage which follows cannabis to this day in some circles, more and more avenues are opening up.  Whether you’re behind the counter or you’re commercially involved in cultivating and selling the plants or you’re dealing in hydroponics or you’re simply trying to raise awareness through your editorial/informational scribing, there is a hunger to find out what is going on with cannabis.  So promoting yourself in the cannabis industry is what people need to begin plotting for now.

Establish  Yourself

Whether you are selling soil, lights, plants, herb, or information you need to set yourself apart from the competition. You are also not always going to be able to know who is gunning for your customers. Just like politics, in the beginning all of your business is going to be “local” so you should start with the cannabis competition in your direct area. But then be warned, as the acceptance of marijuana grows and becomes more widespread, you are going to face challenges from much bigger conglomerates. Luckily for you at this stage in the game, most multinationals are still pawing at the marijuana industry.  So if you embrace your place full on, you will establish yourself as a leader for sure!

Make Connections

It’s also important to develop a strong network of connections; few have gotten anywhere alone. When you develop a strong network of connections within the industry, you will become the de facto name which comes to everyone’s lips when talking about your particular brand of business. Building up others is a strong means to building up yourself and is an essential component to building your brand and promoting yourself in the cannabis industry.

Increase Visibility

In the same way McDonald’s golden arches are associated with quick and easy food, you want your brand to be an image that people immediately associate with your arm of the pot industry. Creating a timeless image like these is tough and is not something you may even realize in your own lifetime. But by pushing your brand out there to the fore and gaining as much visibility as possible you are not just promoting yourself in the cannabis industry, you are also building up a brand ID for your product and for your business which will hopefully stand the tests of time!

Improve Ranking 

A final thing to concern yourself is search engine page ranking. If yours is the best product in your realm “on the street” but not so much on the web you are going to run into stagnant growth curves. This includes not just SEO page rankings but also video content, blogging content, social media, and even things like Instagram. Attack the business from a variety of angles and draw your brand up!

Positions in the cannabis industry are ripe for the taking. This, of course, means that competition in the industry is high which makes it especially important to set yourself apart from the rest. Fortunately, no matter where you are, you can begin establishing yourself as an expert in the cannabis industry by using basic self-promotion strategies, and you can do so easier by working with Cannabis Content as either a contributor or a client. Sign up to contribute today or check out our storefront to make a purchase.


Tips to Improve Sentence Structure and Readability

You don’t have to be an English major to excel in your writing career, you just have to know how to put together words, sentences and paragraphs in a way that the average reader will appreciate. Though much of this will depend on the creativity and thought process of the writer, there are some basic steps you can take to ensure your cannabis articles and blogs are well received by both clients and their readers.

Get to the Point

People have a short attention span — around six seconds on average to be exact. While a blog post with pictures and videos will help maintain someone’s attention, you may need to rely only on words. How do you do this? Keep your sentences and paragraphs short so that everything is easy to follow.

Breaking points into sections using sub-headers is another great way to improve readability because it allows readers to skim the content for the information they seek. Rather than producing a piece of content with long, drawn-out sentences and paragraphs, keep sentences and paragraphs short, and introduce them with keyword-rich sub-headers.

Avoid Fluff

Unnecessary words are often referred to as “fluff” because they serve no purpose other than to make an article appear longer and more informative than it really is. But readers can see through this and will often abandon an article mid-read if they feel their time is being wasted on excessive verbiage. You can easily improve the quality of your writing (and its ultimate worth in the eyes of clients) by assuring every word has value.

Use Keywords Naturally

Clients will often request the use of keywords or phrases to help their content rank well on any given topic, but search engines are becoming more intelligent — they can tell if keywords have been “stuffed” into an unnatural location within a document. Avoid a ding in search engine ratings by using keywords and phrases naturally throughout the document especially in titles, sub-headers and tags.

Stay on Topic

Always focus on one topic. Ideally every blog post will focus on a single topic. If you want to cover multiple topics in a single post, keep every paragraph or subsection focused on one topic so it is easy to follow and understand.

Be Conversational

You’re not writing a text book so keep jargon and technical language to a minimum. Instead, write as if you’re talking to a friend — be genuine, specific, insightful and over-all conversational (and maybe even drop in a bit of humor when possible, too). This will make your content easier to understand and will make the client seem more personable to their target audience.

Edit, Edit, Edit

Your first draft could be drab or it could be amazing, but no matter its initial condition, it can always be better after an edit or two. Go back through your work and eliminate and excess words, rephrase lengthy sentences and clarify obscure points. Don’t forget to include links to sources you’ve used so readers can do their own research, too.

Writing web content can be intimidating at first, but once you learn the basic formula for creating strong content, your work will flow smoothly and readers will come back for more. To make the most of your writing career, practice these tips for improving sentence structure and readability every time you write something new.

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