When crafting a blog about cannabis for a client, make sure it not only satisfies the desired topic, but it properly promotes the client’s business to help boost readership potential. It is up to you and the quality of your content as to whether these visitors turn into repeat readers, but with the help of inbound marketing, you should be able to bring in more visitors for your clients.
It’s important to understand the process of inbound marketing and how to implement it within the cannabis material you craft.
What is Inbound Marketing?
Traditional marketing requires extensive effort as marketers seek out new customers and readers. Inbound marketing is different. In inbound, the leads come to the website through searches, social media shares and email newsletters. The higher the quality of content and the more direct articles are for inbound purposes, the greater the return a website owner receives and the more likely they will hire you on for future cannabis posts.
Inbound marketing is all about properly formatting and developing your articles while improving search engine rank. By utilizing search engine optimization, you improve the website ranking by increasing the number of potential readers. While it is up to your client in how they use the content, it is up to you to create material that is attractive for to their specific needs.
How to Craft Great Articles for Inbound Marketing Purposes
Creating the perfect content for your client depends on what they’re looking for. If they set up specific parameters you need to follow, there isn’t much you can do about it other than possibly recommend a few changes, but ultimately it is up to them on what they want. Nevertheless, there are a few things you can do to assure your content goes over well with potential clients.
First and foremost, remember to properly use the keywords for your search engine optimization to help bring visitors to the content. Chances are, your client will give you a specific keyword or phrase to use which should be used within the context of the post — do not stuff your article with keywords! Search engines are able to pick up keywords better now than ever before so it if feels forced, the blog post won’t receive the desirable boost in SEO.
Keyword placement is important, too. Keywords should appear once or twice every few hundred words within the body of the blog post. They should also appear in section headings and in the title to help readers gain a better understanding of the initial topic and to help search engines scan the title and section tags. All of this plays an important role in perfecting inbound marketing.